LEEDS, UNITED KINGDOM — (Marketwire) — 04/19/12 — Since bringing together in 2011 two of the UK-s largest data businesses, Callcredit Marketing Solutions and The Trading Floor have been working together on building the most granular, most accurate and most up to date consumer database of its kind. Today (19th April 2012) Callcredit is extremely pleased to announce the launch of at its -Performance 2012- event at BAFTA in London.
Define is unique in the marketplace providing:
That-s why over 95% of the reseller market already takes data from either The Trading Floor or Callcredit and why this new combined dataset is undoubtedly going to be the largest innovation that the data market will see this year.
Define contains more individuals with more contact -touch-points- than any other consumer dataset in the marketplace, delivering the highest volume of data for building , email lists, SMS lists and landline volumes that marketers will find anywhere:
As well as delivering the depth, it also provides the largest, most comprehensive breadth of consumer variables for appending to an existing or mailing list. It brings together all the consumer segmentations and models from Callcredit with actual enquirer and transactional data from The Trading Floor alongside innovative new data streams to marry the on and offline worlds.
Chris McDonald Managing Director Data Solutions commented, “Through our innovative and growing partnership programme we are able to deliver unrivalled data investment across the widest base of providers anywhere. This means we are able to continually reinvest in our data assets. Define will help our contributors see real value on the balance sheet by monetising their data, and in return we are able to benefit our clients by confirming, refreshing and renewing our data continually”.
“To reach the remarkable volumes we have today we-ve loaded over 164 million records in the last 12 months from data that we-ve sourced from 80 contributing partners across ten verticals. For our clients this means that they have unrivalled access to an unparalleled and unbiased multi-channel 360 degrees view of the UK consumer base. In the last month alone our clients have seen an uplift of 500k new landlines, 350k new emails and 200k new mobiles, a volume that-s increasing month on month”.
Underpinning its commitment to unrivalled data accuracy, Define will lead the way when it comes to recency. Multi data-pooling at base variable level ensures over 60% of the universe is verified by a minimum of 3 sources and a bespoke confidence weighting change management programme ensures robust verification to authenticate all levels of detail. This includes using real-time email feedback loops to instantly replace hard bounces where an alternative email is present. Over 84% of the Define universe has a recency touch-point under 6 months old, with the entire landline base being screened every 30 days.
Chris concluded, “We-re really proud of our achievements and we know for a fact that Define is by far the most accurate consumer database out there. Whether its for acquisition, or data for enhancement to boost customer insight, retention, cross-sell or up-sell Define has the capability to deliver”.
About Callcredit Information Group –
Callcredit Information Group-s leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide businesses and consumers with a range of innovative products and services.
In a first for UK consumers, Callcredit launched Noddle (), a service that offers people free access to their personal monthly credit reports for life.
Callcredit-s business solutions are designed to help companies discover new customers and improve their engagement with existing customers. Products include award-winning fraud verification tools, consumer marketing data and segmentation to improve customer understanding, global operations to help expand businesses into new markets, and digital / interactive solutions.
Callcredit also offers credit risk and affordability products, bespoke debt recovery and tracing tools, and market analysis and network planning for a range of sectors.
Contacts:
Callcredit Information Group
Duncan Bowker
PR Manager
0113 388 4300 or Mobile: 07557 263 660
Callcredit Information Group
Eleanor Harte
PR Officer
0113 388 4300 or Mobile: 07785 464 810