CONCORD, ONTARIO — (Marketwire) — 10/01/12 — It takes a lot of courage to change the brand for a company that is so well-known in the automotive finance sector, but for First Class Financial Services Inc. the re-brand to Trillium FSB Inc. was an important move to represent the company as it has evolved, with a brand that reflects the energy of the organization.
As for the name Trillium, Orit Koren, President and CEO explains, “Trillium is a representation of our Ontario home, and our logo references our three core connections – lenders, dealers/vendors and consumers. FSB describes what we are, which is, Financial Services Brokers. The identity is suggestive of these connections, the interlink our services provide and our forward momentum as we develop new financing products and look to our 15th anniversary.”
Trillium FSB Inc. will continue the legacy of First Class Financial Services Inc. in providing exceptional customer service and the most competitive lending options in the industry. New services, products and incentive programs are constantly being developed that enable Trillium-s 242 dealer members sell more vehicles.
Contacts:
Trillium FSB Inc.
Orit Koren
President
905-761-1096 Ext. 225
905-761-1835 (FAX)