NEW YORK, NY — (Marketwire) — 02/27/13 — New data released from account management service Manilla.com () reveals insights regarding consumer preferences when it comes to credit cards, online banking and bill pay. Manilla is the leading free and secure service that allows consumers to manage their bills and other personal accounts on desktop, tablet and mobile devices. Manilla facilitates paperless billing and e-document delivery for partner companies and provides a protected channel for communicating directly with customers in a targeted environment.
In a February 2013 survey of Manilla users, 65 percent of respondents reported that they find it easier to visit their financial service provider-s website through Manilla-s aggregated, partner-friendly experience that is focused on consumer organizational needs. This data adds to mounting evidence that businesses that have predominantly relied on training customers to directly visit their websites have had limited success and significantly benefit from the incremental brand protected network effect of the Manilla service.
“This survey indicates that while consumers are becoming increasingly less responsive to visiting sites one company at a time, customers do want direct connections with their brands and like services that bridge the one-too-many experience gap,” said Jim Schinella, CEO of Manilla. “This data is also exciting news for companies because it demonstrates that Manilla can help them reach more of their customers online while maintaining the marketing control that they could previously only enjoy on their own websites. Manilla has addressed the consumer and business connection problem in a single digital solution. Through the Manilla platform and its marketing services teams, Manilla provides new opportunities for customer engagement, increased up-sell opportunities, and increased online account registrations in a highly targeted, paperless environment that is protected from competitive advertising. It is a platform that is truly meeting consumers- demand of having -Everything In One Place.-“
Data from the survey also showed that:
Nearly one out of four financial services customers surveyed (22 percent) did not know their online bank account-s username or password when establishing their accounts on Manilla.
Nearly one-third reported that they visit their financial sites more frequently, demonstrating that Manilla is not only helping consumers, but also helping its partner businesses- traffic and engagement metrics.
66 percent of respondents expressed they could get more out of their bank bill pay experience if all of the information available within their Manilla account was also visible and available within their bank bill pay service.
Manilla-s platform provides convenient, secure online access to all household accounts and services for more than 3,500 businesses. The free service helps consumers manage all of their household accounts, including financial accounts, utilities, subscriptions, daily deals and travel rewards programs, all through Manilla.com or via the Manilla Android or iOS mobile apps.
Manilla organizes and simplifies people-s lives by providing one secure access point to all household accounts and services. The free service helps consumers manage their household accounts, including financial accounts, utilities, subscriptions, daily deals, and travel rewards programs, all through Manilla.com. Consumers can also use all of the Manilla features on the go by using Manilla-s 4+ star customer-rated Android and iOS mobile apps. Under a single password, Manilla gives customers an automated, organized view of all of their account information, text and email reminders to pay bills, renew expiring subscriptions, and manage soon-to-expire daily deals, all with unlimited storage and seamless document retrieval.
Manilla is a company incubated within and backed by Hearst Corporation. Manilla is the recipient of the 2012 Webby Award and People-s Voice Award for Best Banking/Bill Pay Service, was chosen as , and was named one of . For more information, please visit .
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Marc Karasu
VP Marketing Manilla
Rachel Shaffer
Allison+Partners
646-428-0626