The class-leading S 1000 RR – BMW Motorrad-s first ever supersports machine – has taken two highly prestigious MCN Awards: -Machine of the Year- and -Sportsbike over 751cc-. BMW-s R 1200 RT, the best-selling touring motorcycle in the UK, won the -Tourer of the Year- award.
Judged and presented by Motorcycle News, the UK-s biggest-selling motorcycle publication, the annual MCN Awards recognise the very best bikes in each category, the cream of motorcycle products, cutting edge technical innovations and sales success.
The BMW S 1000 RR blew the judges away and secured the most competitive award category of all: MCN-s -Machine of the Year-. The S 1000 RR was universally praised by MCN with Marc Potter, editor of MCN, commenting: The BMW was head and shoulders above the rest. We are proud that the S 1000 RR will be joining the long list of iconic winners from MCN-s 55-year history.”
BMW-s first ever supersports machine also took the -Sports Bike over 751cc- award. MCN said: “The most respected, the most feared and most capable superbike ever allowed into the hands of the public. The S 1000 RR is simply staggering in every single way.”
The judges also praised the bike-s racing successes. In its first year, the S 1000 RR has taken the Mirror.co.uk BSB-EVO crown, the Metzeler National Superstock 1000 Championship and the FIM European Superstock Cup.
Marc Potter, MCN-s editor and head of the judging panel, said of the S 1000 RR: “That you can get such an incredible and race-winning package, including traction control and anti-wheelie, on a road bike defies belief. The fact that it works so well as a complete package and that BMW has literally left every other sports bike gasping at its first attempt is phenomenal.”
The Boxer-twin powered R 1200 RT tourer also took the awards by storm, being named MCN-s -Tourer of the Year-. The RT is the UK-s best-selling touring motorcycle. The judges commented : “anyone in the MCN office which bike they-d chose if sent to the south of France and it would be the big BMW each and every time. It handles so well with or without a pillion and luggage.”
Adrian Roderick, BMW Motorrad General Manager, said: “The S 1000 RR has been a phenomenal success both on the track and in the showroom. It-s been praised by media and owners alike; it-s delivered two highly-competitive British racing championships in its first year on the track and won a number of national and international awards.
“MCN-s Awards are a very welcome recognition of the direction that BMW Motorrad is moving in. Our first ever attempt at a supersports bike has been a huge success, which shows that our decision to enter into new sectors of the market was the right one. But to also win the -Tourer of the Year- award reaffirms BMW-s traditional place at the head of the touring category.”
For more information on BMW Motorrad products and services visit www.bmw-motorrad.co.uk or call 0800 777 155.