Coldwell Banker Real Estate Survey Reveals Home Buying Differences Between Older and Younger Baby Boomers

PARSIPPANY, NJ — (Marketwire) — 10/11/11 — A new survey from finds that 87 percent of 1,300 agents and brokers polled agree that the economy is delaying baby boomers- plans to sell their homes. That said, the desire to purchase and own a home, or more than one home, remains strong in this demographic cohort, especially so in the investment market segment. Another 87 percent of respondents said they have baby boomer clients who already own or are looking to own an investment property, including 22 percent of agents who report that at least half (50 percent) of their boomer clients either own or are looking to own such properties.

“The baby boomer generation has driven the U.S. economy for years, and like many Americans, they may be anxious about their next real estate decision,” said Jim Gillespie, CEO of Coldwell Banker Real Estate. “I know baby boomers are a very diverse group and cannot be described in generalities, but our survey clearly indicates that those boomers who are financially secure are actively seeking to buy their retirement home, or a second home, and they are taking advantage of the opportunities and value available in today-s market.”

The survey also underscored that by dividing boomers, which account for , into two age categories, a more dynamic picture of the real estate market emerges. Here are the additional findings:

Coldwell Banker Real Estate conducted an online survey among 1,333 Coldwell Banker real estate professionals across the United States about housings trends for baby boomers. The survey was fielded between September 6 and September 15, 2011.

*Some answer percentages in the above may not total 100 percent, if only the most popular responses are listed. In other cases, respondents had the option to check all that apply, which may mean that percentages total more than 100 percent.

Since 1906, the organization has been a premier provider of full-service residential and commercial real estate. is the oldest national real estate brand in the United States and today has a network of nearly 87,000 sales associates and brokers working in approximately 3,100 offices in 49 countries and territories. The brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to augment its web site for smart phones, the first to create a iPhone application and the first to fully harness the power of video in real estate listings, news and information through its YouTube channel. The system is a leader in specialty markets such as resort, new homes and luxury properties through its marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.

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