SAN FRANCISCO, CA — (Marketwire) — 10/11/11 — Personal Capital-s recently-launched wealth management service won “Best in Show” at FinovateFall 2011, the world-s premiere showplace for financial innovation. Finovate founder Jim Bruene said Personal Capital-s debut was “one of the biggest things to ever happen at Finovate.”
Bloomberg Businessweek called Personal Capital “Wealth Management for the Internet Age.” “In the two weeks since launch,” said Bill Harris, CEO of Personal Capital, “the press has lit up with the question: Does this represent the future of consumer financial services?” Excerpts from the TV, newspaper, magazine and web coverage include:
Personal Capital is “attempting to usher wealth management into the 21st century — think video chats, fancy Web charts, and e-mail in lieu of actual face time — while delivering customized financial advice to a much broader audience.”
–
“There-s a new entrant, bringing an interesting twist on personal advice and investing help… It isn-t an online broker — it-s a new-wave investment-advisory service… It-s worth a visit to get a good overall picture of your finances.”
–
“Personal Capital is more than Mint for rich people… what seems to differentiate Personal Capital from other financial advisory firms is its underlying technology.”
–
Personal Capital is “trying to address what-s been a screaming need in personal finance for a long time.”
“What I like is that you do the whole picture… I think you-re coming in at a good time, because people are confused.”
Personal Capital is a “wealth management service that combines high tech with high touch — web and mobile apps with professional advisors… designed to deliver the kind of personalized wealth management service previously reserved for multi-millionaires.”
“There are plenty of Americans who are considered affluent, but they are not rich enough for Goldman Sachs or Northern Trust… Personal Capital is a web site for those who need sophisticated financial services.”
Personal Capital “aims to provide the best of both worlds, offering the transparency of an online broker with the advice and insight of a wealth management professional.”
“The latest entrant into the wealth management arena comes not from Wall Street but from just outside Silicon Valley, and is taking dead aim at the Internet brokerage space for higher-end investors with a slick Web-based dashboard, holistic account monitoring and a stable of financial advisors to complement the technology with a human touch.”
“Personal Capital, a free new personal-finance product,… combines a lot of what we like about both Mint.com and Morningstar-s Portfolio X-Ray.”
–
“Personal Capital is targeting affluent households with a few hundred thousand to a few million dollars to invest. That is above the level where mutual funds will suffice, but below the threshold of private money managers who focus on people with investable assets of $5 million or above.”
“Personal Capital, a new financial adviser firm with a strong, free online financial management app… [is] a -complete solution- for the connected, sort-of-high-net-worth consumer: a product that gives Mint-like ease of use and information, but with a focus on giving these users grown-up insight.”
Personal Capital combines “the kinds of online tools provided by sites like Mint.com with a premium level of service that would give users one-on-one advice from professional advisers.”
“Some in the press are describing the… concept as -Wealth Management for the Internet Age-. Based on my experience, this is a glimpse into the future.”
“With the belief that there are decades-old practices in the financial-advisor game that are ripe for a technology overhaul, Personal Capital [has built] a technology-enabled, consumer-focused financial-advisor website… Personalized wealth management services have been available to the ultra-wealthy but not to a broader audience until now.”
“There-s a new personal finance service in town, but it-s not like the other sites you-re used to… It-s actually a financial institution… It-s for users with a higher net worth and more complex finances.”
For more information about Personal Capital, and to sign up for the free service today, visit:
Personal Capital is the next generation of financial advisor. Built from the ground up with real-time technologies delivered over web and mobile channels, the company provides its clients with free instant access to their money at all their banks and brokers, plus the analysis and advice to make sense of it all.
Personal Capital also offers the kind of sophisticated and personalized wealth management previously available only to wealthy families with five million dollars or more. The company melds technology with professional advisors to help households with complex financial lives manage their wealth. Call us today to talk to a financial advisor at 855-855-8005.
The founding team includes leading innovators in financial technology, who have banded together to do it again. The investors are Institutional Venture Partners (IVP) and Venrock, two of the world-s most respected venture capital firms. Personal Capital is based in San Francisco and Redwood City in the heart of Silicon Valley.
Emma Starks or Matt Calderone
212-564-3665