HOUSTON, TX — (Marketwire) — 08/29/11 — . is pleased to announce Michelle Tortorella as the new corporate communications specialist.
“Communication is everything in today-s corporate world,” said Kimberly A. Branch, CFP®, CLTC and president of . “With the ever-changing mediums of communication, from social media to blogs, it is imperative to keep up to speed and Michelle is exactly what we need to stay ahead.”
Tortorella will be in charge of writing press materials, developing website content, crafting feature stories for magazines and editing company content for accuracy and comprehension. She will also aid and assist the advertising department in composing consumer-friendly advertisements to help attract new business ventures for
In addition, she will also help create and implement social media campaigns that are compliant with the regulations set by FINRA for broker-dealers to allow Representatives the opportunity to incorporate this medium into their communications strategies.
Tortorella recently graduated with distinguished honors at The Pennsylvania State University with a Bachelor of Arts in Public Relations and a minor in rhetoric.
In conjunction with her studies, Tortorella was an account executive at Happy Valley Communications, a student-run public relations firm. During her time as an intern at Penn State Public Broadcasting she helped launch a national campaign promoting the auction of Penn State football coach, Joe Paterno-s iconic coke-bottle glasses. She is a member of Phi Kappa Phi Honor Society and Kappa Tau Alpha, two national honor fraternities that invite the top 10 percent of college students to join.
is a full-service marketing company dedicated to helping financial advisors build their business through innovative and inspirational initiatives. For a full list of services offered by please visit
For additional information contact
Kimberly A. Branch
CFP®, CLTC, president of 4WARD Marketing, Inc.
713-333-4899