First Foundation Inc. Expands Advisory Team

IRVINE, CA — (Marketwire) — 01/12/12 — First Foundation Inc. (“First Foundation”), an
Irvine based financial firm that provides integrated investment management,
wealth planning, consulting, trust and banking services is pleased to
announce that Richard Lange, Vice President of Business Development and
Pamela Rubin Cohen, Ed.M., Vice President of Foundation Services have
joined First Foundation Advisors.

Prior to joining First Foundation, Lange was the Director of Business
Development at KMJ Corbin & Company LLP. He is responsible for identifying
new clients for First Foundation-s integrated platform. His knowledge of
the local business environment and accounting professions helps clients
develop prudent financial choices to meet their needs.

As the Vice President of Foundation Services, Cohen is responsible for
managing client relationships and foundation administration activities. She
joins First Foundation with nearly 20 years of experience in family
philanthropy, foundation governance and management, donor engagement,
grants management and program evaluation, most recently with the Jewish
Community Foundation of Los Angeles.

Since 2007, First Foundation has tripled their number of employees and the
company doesn-t show any signs of slowing down in 2012. They anticipate
opening a new office in West Los Angeles soon and are working to complete
their acquisition of Desert Commercial Bank. Scott Kavanaugh, CEO of First
Foundation said, “Our growth is a direct correlation to our dedication to
our clients and having the ability to find customized solutions to their
unique needs, our employees are the key to this success.”

First Foundation is a financial institution with over twenty years of
experience that provides integrated investment management, wealth planning,
consulting, trust and banking services. The company is headquartered in
Irvine with offices in La Quinta, Pasadena and San Diego, California.
First Foundation Advisors is a wholly owned subsidiary of First Foundation
Inc. For more information, please visit our website at .

Contact:
Ms. Nika Jones
Marketing Coordinator
Telephone: (949) 622-3733
Facsimile: (949) 622-3771

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