LONDON, UNITED KINGDOM — (Marketwire) — 11/08/11 — Research into the airport experiences of travellers in the UK after the Iceland volcano eruption has been released by Asda Financial Services. The data was collected in June 2011 as a result of an independent survey carried out by eDigital Research, and reveals how environmental incidents such as the Iceland volcano affect consumer purchasing behaviour.
74.94% revealed that they were more likely to purchase travel insurance as a direct result of the Icelandic volcano eruption in 2010 and the dire impact it had on thousands of vacations.
The survey also asked consumers about their worst ever airport experiences. Those participating in the survey were given the chance to give accounts of poor service, delays and baggage problems. Whilst several of those surveyed claimed to have never had a bad experience whilst travelling, other anonymous accounts were given as follows:
“Missing luggage – it happened in 2006 when there was a problem with the luggage handlers at Heathrow, 5 of us went to Canada and by the time we got there 2 people-s bags didn-t arrive.”
“Coming back from Ibiza a few years ago we were delayed in Ibiza Airport for 5.5 hours with two young children under 5 and all the airport shops etc were closing.”
“Delayed flight back from Corfu – waited over 7 hours with no information as to what was going on. Also, back in the days when people were given a choice of smoking or non smoking areas on the plane, we were mistakenly allocated seats in the smoking area. We had a one year old baby, and not one person would swap seats!! Flight attendants were less than helpful.”
“The length of time it took to get through passport control, both there and back, in a very hot airport in Marrakech… awful and we thought we were going to miss our flight on the way back!”
For further information about Asda-s Financial Services offering please visit .
Notes to editors
(i) Data gathered from two surveys carried out by eDigital Research on behalf of Asda Financial Services in June 2011, with the data generated on 1st September 2011.
About Asda Travel Insurance
Asda Travel Insurance is sold and underwritten by ACE European Group Ltd, a leading global insurer protecting over 7 million people in the UK.
Asda Financial Services Ltd is an Introducer Appointed Representative of ACE European Group Ltd. This means that Asda Travel Insurance policies are sold, administered and underwritten by ACE European Group Ltd who is Authorised and Regulated by the Financial Services Authority (FSA), reference number FRN 202803. Full details can be found on the FSA-s Register by visiting or by contacting the FSA on 0845 606 1234.
About Asda Stores Ltd.
Founded in the 1960s, Asda today is one of Britain-s leading retailers. It has over 170,000 dedicated Asda colleagues serving customers from 424 stores, including 25 ASDA Living stores, 23 depots and eight recycling centres across the UK (Great Britain and Northern Ireland). It has its main home office in Leeds, Yorkshire and its George clothing division based in Lutterworth Leicestershire. Asda serves over 18 million shoppers a week in store and its growing home shopping business.
About Chosen By You
Chosen By You is an unprecedented re-launch of Asda-s entire mid-tier own brand range, consisting of over 6,923 products. The launch follows an intense period of quality benchmarking and independent customer taste testing, which means Asda customers are given the very best in terms of quality and value. Every single one of the products has been tested by real customers up and down the country at 836 locations – and only those that get a big thumbs up make it into the range. Chosen By You has rolled out into Free From products and 4,250 tests have been conducted with the help from Coeliac sufferers. Asda have already conducted more than 370,000 blind taste tests involving 63,714 customers, making this the biggest piece of product testing ever done by a supermarket.
About Asda-s Price Guarantee
With Asda-s Price Guarantee customers can be safe in the knowledge that the price they pay at Asda is cheaper than at Tesco, Sainsbury-s, Morrisons and Waitrose, otherwise we will refund the difference.
Contacts:
Asda Financial Services
02070821194