COLOGNE, 11 November 2010 – According to the latest data compiled by Deutsche Card Services, the globalisation process offers huge development opportunities for German online trade. In its recently published E-Commerce Report 2010, the Deutsche Bank subsidiary shows that, while the international business of German online shops has increased slightly, it is still small in comparison to that of their competitors in other countries. The largest development opportunities exist in business with customers from outside Europe, who initiate only 0.3% of all transactions in German shops. British online shops, in contrast, already do one-quarter of their overall business with this customer group.
“Language is a key disadvantage for German online merchants in comparison to their European competitors. A multi-language online shop would remove this hurdle,“ says Detlef Henkel, Chairman of the Management Board of Deutsche Card Services. Henkel explains: “If merchants want to obtain a good position in international e-commerce, they should rely on an experienced and competent payment partner, in particular with regard to reliable and proven security technologies in order to minimise potential risks in international trade.”
The E-Commerce Report analyses purchasing and payment behaviour and non-payment risks in online trade and has been published since 2002. In contrast to other research, the study by the Deutsche Bank subsidiary is based on real-life purchases and not on surveys. It starts from about 24 million transactions processed via the Deutsche Card Services platform. All data are fully anonymised and comply with all data-protection requirements. The study is available for download from the online shop of Deutsche Card Services.