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KECKcontrol: Precise Visitor Tracking? and GDPR-compliant






The latest KECK SOLUTIONS tool was presented to the public for the first time at the TechXperience trade show. KECKcontrol enables an extremely precise tracking of visitor behavior during a temporary event such as a trade show or congress, or it can also be permanently installed in a showroom or store.

The digitalization of the event industry creates numerous innovation cycles with new technological solutions for both events and conferences.  At the EventTech conference in Ingelheim am Rhein (Germany), trade show and event managers were able to learn more about many of these innovations. A highlight: KECKcontrol.

For the TechXperience, KECK installed the detection sensors in the large hall at the KING Congress Center. This allowed the conference attendees to experience the functionality and statistics of the KECKcontrol digital tool. In comparison to other technological possibilities of WiFi- or Bluetooth-based visitor tracking, KECKcontrol convinces through its complete and quick collection with a recording accuracy of 98% while retaining the anonymity of all persons. Therefore, the system is 100% GDPR-compliant and does not require any approval by the attendees.

For customers, the potential for success lies both in the immediate analysis and reaction, which already occurs during the event as well as in the final analysis and preparation of a follow-up event. This has been confirmed by the initial usages under standard market conditions.

Background information:

In December 2018, KECK expanded its spectrum of services in the area of LIVE communication and scenography through the implementation of digital solutions that support customers in the organization of global brand staging. Under the name KECK SOLUTIONS, the digital applications KECKprio ensure an efficient project management, KECKlive ensures efficient event communication, and KECKeasy a simplified exhibit management. With KECKcontrol, customers now have a tool for controlling their events and increasing their future success.

Markus Futterer, Managing Partner of the KECK GROUP, sees the digitalization of the event industry as a great opportunity for efficiency and growth. Moving forward, KECK will continue to intensively deal with the promising possibilities for its customers.

KECK. Brand staging worldwide.

More than 30 years successfully on the market, 170 employees and passion for what we do ? we are KECK. Our references are from just as wide a range of industries as our solutions. After all, ?run of the mill? is an alien concept to us. We realise projects always in an extraordinary and creative manner, perfectly attuned to our customers from the most varying of sectors.

In realising everything from extravagant trade fair stands and showrooms through to elaborate light and communication concepts, we can implement all you require to stage your brand successfully. Our wheelhouse includes the entire spectrum of services ? strategy, consultation, design, construction and control. The most important step in every project is to understand the brand. We really get to its core and communicate it in a standardised and unique way. We not only stage brands, but also make them more successful.

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Posted by on Dec 19 2019. Filed under Commercial & Investment Banking. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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