TORONTO, ONTARIO — (Marketwire) — 05/03/12 — Northampton Group Inc. (TSX VENTURE: NHG)(TSX VENTURE: NHG.DB), an integrated Canadian hotelier, with its development partner Silver Hotel Group, today announced the opening of their newest aloft hotel, in Vaughan Mills, the top-tier retail and commercial development just north of Toronto. The aloft Vaughan Mills is the first aloft hotel in Ontario and the second opened by Northampton, who launched the brand globally for Starwood Hotels and Resorts Worldwide, Inc. (NYSE: HOT), which now has more than 60 alofts around the world.
Part of Starwood-s Vision of W Hotels series, the aloft Vaughan Mills offers a fresh and modern approach to hospitality. An airy urban oasis, the hotel offers seamless and intuitive technology access throughout, with enticing public spaces such as the appealing re:mix lobby, the w xyz bar, re:fuel, and a 24/7 pantry for tasty tidbits. Guest rooms feature every amenity from loft-inspired nine-foot ceilings, platform beds, picture windows, huge bathrooms complete with oversized showers and, and the luxurious Bliss® spa products, and plug-and-play connectivity. Each room works for guests- comfort and style, whether they need a high-tech office or are ready to relax with the entertainment centre.
The aloft Vaughan Mills, developed and built in conjunction with the Silver Hotel Group, will compete in the premium mid-scale market. The $16 million project was completed in just over one year, and targets leisure and commercial customers. The company-s – and the world-s – first aloft in Montreal has been very well received in its market.
“The stylish and engaging aloft Vaughan Mills demonstrates the quality of Northampton-s offering, and appeals to a younger, hip demographic,” said Vinod Patel, President and CEO of the Northampton Group.
“With the aloft Vaughan Mills, we are continuing to build on the promise of our partnership and this fresh lifestyle brand,” said Deepak Ruparell, President of the Silver Hotel Group.
The aloft Vaughan Mills is located at 151 Bass Pro Mills Drive in Vaughan, Ontario, a short drive from the Toronto Pearson International airport and an easy trip from downtown Toronto. Reservations can be made at 1.905.695.0500.
About Northampton
Northampton Group Inc. is an integrated Canadian hotelier with ownership and management interests in 2,131 rooms in 17 hotels, with a selective strategic development program in place. Focused on creating the best return for all stakeholders, Northampton-s proven, market-sensitive strategy is to acquire, build, market, and sell hotels that provide superior overnight accommodation in the mid-price market. Northampton has demonstrated that it excels in this sector, offering services that exceed expectations while still posting industry-leading margins.
The Canadian Venture Exchange has neither approved nor disapproved the contents of this press release.
Contacts:
Northampton Group Inc.
Vinod Patel
CEO
905-629-9992