Home » Commercial & Investment Banking » Successful in retail using AI: prudsys presents new solutions for dynamic pricing and personalization at DMEXCO 2018

Successful in retail using AI: prudsys presents new solutions for dynamic pricing and personalization at DMEXCO 2018






prudsys AG will be showcasing new applications of the prudsys Realtime Decisioning Engine (prudsys RDE for short) in omnichannel business on September 12 and 13, 2018 at booth E010 in hall 7. The focus will be on a personalized customer approach, effective product pricing and the automation of business processes.

In particular, visitors to the prudsys booth will find out:

How retailers can enhance the shopping experience using Visual Search and chatbots

The customer takes a picture of a product that he likes and sends it to the retail store. Within seconds, a visual search chatbot sends product recommendations that are similar to the product in the picture. The prudsys RDE works in the background calculating recommendations based on picture similarities. Visitors to the booth get a taste of how it all works in practice.

How retailers implement dynamic pricing in-store using electronic shelf labels

Large product ranges, product dependencies and numerous other influencing factors mean that manual pricing is virtually impossible for retailers. A live demonstration at the prudsys booth uses strawberries, whipped cream and cake base to show visitors how to optimize their product prices automatically and effectively using dynamic pricing.

Which other AI services will prudsys introduce at DMEXCO 2018

The latest version of the prudsys RDE features many other AI solutions. Among other things, visitors learn how to create a personalized customer experience across all channels, how to reduce waste with seasonal items, how to increase the conversion rate in the newsletter by way of intelligent target group segmenting, how personalized coupons increase customer value and how to turn potential shopping basket cancellations into satisfied buyers.

The motto for DMEXCO in 2018 is TAKE C.A.R.E. With over 40,000 visitors, 500 speakers and 1100 exhibitors it is one of the leading events in digital marketing. Book your appointment with prudsys at DMEXCO 2018 at https://prudsys.de/en/dmexco.

prudsys AG is the leading provider of agile AI technologies for omnichannel retail. The prudsys Realtime Decisioning Engine (prudsys RDE for short) automates personalization and pricing processes across the entire value chain. This allows retailers to offer customers a seamless shopping experience of the utmost personal relevance at every sales channel while simultaneously maximizing customer loyalty and earnings.

prudsys AG has been on the market since 1998. As a pioneer in the fields of real-time personalization and automated pricing, the Chemnitz-based company has been actively working to shape the development of omnichannel business from the start. prudsys AG customers include companies such as Conrad, COOP, Douglas, OBI, Thalia and W├╝rth.

prudsys AG is considered a best-of-breed provider. Its in-house research department works tirelessly to further develop intelligent algorithms and test innovative methods for omnichannel business. The company is the holder of numerous patents and places great importance on cooperation with renowned scientific institutions.

prudsys AG has hosted the DATA MINING CUP since 2000. Every year, over one hundred universities and thousands of students take part in the internationally renowned competition for intelligent data analytics and forecasting. prudsys AG has thus been successfully bridging the gap between theory and practice.

prudsys AG is part of the GK Software Group, one of the world?s leading providers of complete store solutions.

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Posted by on Aug 16 2018. Filed under Commercial & Investment Banking. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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