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Target-group oriented feel-good design? conceptualised for Warema






The foundation for Warema?s trade fair staging at BAU 2019 created the uniform brand experience for visitors and underscored the company?s positioning as the leader in sunlight management. The main focus was thereby on the target group of architects and planners.

As a result, KECK adapted the scalable trade fair concept it used at the 2018 R+T trade fair to reflect the new stand conditions. In addition, KECK also designed the external branding and the product staging in a recognisable way thereby providing the visitor with clear orientation. The communication area was positioned in the interior of the stand, where the KECK team developed a particularly feel-good design for architects.

In line with current living trends, a comfortable and hospitable communication area was created using warm wood tones that contrasted with the modern concrete look of the wall. Decorations including white living accessories, modern lamps and hanging plants created an inviting ambience that perfectly harmonised with Warema?s premium products. The result spoke for itself: all target groups felt welcomed at the stand and in the communication area. Positive and constructive meetings were enjoyed by all parties.

KECK. Brand staging worldwide.

Over 30 years successfully on the market, 170 employees and passion for what we do ? we are KECK. Our references are from just as wide a range of industries as our solutions. After all, ?run of the mill? is an alien concept to us. We realise projects always in an extraordinary and creative manner, perfectly attuned to our customers from the most varying of sectors.

In realising everything from extravagant trade fair stands and showrooms through to elaborate light and communication concepts, we can implement all you require to stage your brand successfully. Our wheelhouse includes the entire spectrum of services ? strategy, consultation, design, construction and assembly. The most important step in every project is to understand the brand. We really get to its core and present it in a standardised and unique way. We not only stage brands, but also make them more successful.

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Posted by on Apr 10 2019. Filed under Commercial & Investment Banking. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

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